As the world grapples with the devastating effects of the COVID-19 pandemic on lives and economies, one industry remains largely affected by the supposed new norm. The massage and wellness businesses have to close their clinics and therapy centers because of the physical distancing measures. But their lives and goals of improving their businesses remain even when they are in quarantine. So how can these businesses reach out and engage with their clients? How can they grow their businesses under the guise of this new norm?
As a good massage therapist in Pleasant Grove, you have to think of ways to continue this connection you have with your clients. Thankfully, you can use social media and teleconferencing channels to forward your business. If you don’t have an account with social media channels right now, you are losing a great opportunity to grow your business even while you and your clients are under quarantine.
Offer free consultation for your clients. They surely have questions about the services that they regularly avail of from you. Schedule their appointments accordingly. You can guide them through whatever routines and programs they usually avail of from your center.
You can create personalized programs for your clients while you are under quarantine. Through these programs, you will teach them how to give themselves massages and therapies that are suitable for their skills. This is especially important for those who need constant therapy sessions to get their bodies back in full form.
You can start creating video blogs to get your clients engaged. These video blogs intend to help customers learn various massage techniques that will calm and restore their body functions. This is different from an online consultation or personalized programs. The content of your video blogs should be more generic and designed to reach out to a wider set of audience.
If your spa sells retail products such as shampoo, massage oils, and essential oils, you can offer these to your clients. They have grown accustomed to using these products. Your customers will bring demand. As a result, your business can survive this pandemic even without providing essential services to your customers. Surely, your clients would want to use familiar products for at-home massage therapies.
Your wellness facility needed to close because of the coronavirus. This doesn’t mean that you should lose sales. Allow your clients to pre-book therapies and sessions. They can pay half the price now and pay the remainder of the price when you are open again. You can start a reopening waiting list because this will give you a good idea of how much profit you can expect.
Finally, use this time to clean, disinfect, and sanitize your wellness centers. The government will soon lift quarantine restrictions and impose guidelines on the new normal. Part of the guidelines will cover how businesses should keep their stores sanitized. It will also require businesses to ensure a good quality of indoor air for brick-and-mortar stores and wellness and therapy centers. You should get your business ready for these.